![]() Others feel a strong connection to colors and their traditional meanings. Some use color psychology to make their brand feel a specific way. Within branding, there are specific colors, or a color palette, each business uses. It seems simple, but in order to create this recognition, many elements must be working correctly behind the scenes. When you see the logo or icon, you make the connection about what the company is. While logos and icons are an important part of a brand, there’s more to it than that. One of the best places to design these types of graphics is in Adobe Illustrator because of the vector graphic aspect-any drawing created in Illustrator can scale to whatever size you need without having to guess or save multiple files. You see the image and immediately make the connection to the business and what it does. Icons even live in places you probably don’t think much about such as your computer’s desktop or your phone’s home screen. On websites, social media, promotional materials, and anything else you might come across for the company. Logos and icons are particularly important to business development because they appear everywhere. ![]() These graphics represent the business and make it easily recognizable for customers. They all have a specific set of logos and icons representing their business. Think of some of the biggest brands you know - McDonald’s, Starbucks, Walmart, Google. In fact, it’s often listed on job descriptions as a requirement alongside Photoshop and InDesign.Ī few common tasks within the graphic design industry are logos, icons, business branding, infographics, posters, and flyers. Imagine if all of your favorite memes were hand drawn and then digitized - there would be many less GIFs in the world!Īdobe Illustrator is an indispensable tool for Graphic Designers. With creativity being at the heart of graphic design, creative technology comes in handy for everyday work.
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